In the corporate hierarchy, the synergy between a Chief Executive Officer (CEO) and a Chief Marketing Officer (CMO) is critical. This relationship, steeped in strategic importance, dictates the trajectory of a company’s branding and marketing efforts. As the business landscape evolves, the CMO’s role has transcended traditional boundaries, becoming more...
- June 27, 2024
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set...
- June 27, 2024
Campaign built on statistic that 33% of registered voters who didn’t vote in 2019 would be sizeable enough a group to form UK’s ‘biggest political party’.
- June 27, 2024
Social media has become an indispensable tool for marketing professionals. Its influence extends beyond brand promotion and customer engagement; it now plays a pivotal role in individual career development within the marketing industry. As companies increasingly turn to social media platforms to scout for talent, a well-crafted online presence can...
- June 27, 2024
The British supermarket behemoth, Asda, has unveiled a transformative rebrand, marking a significant shift in its visual and corporate identity. Traditionally perceived as a value-focused retailer, Asda’s latest rebranding initiative has propelled the brand into a new echelon of sophistication. The reimagined logo, while retaining its familiar form, now sits...
- June 27, 2024
As industries grapple with the relentless pace of technological change, marketing professionals are increasingly turning to GenAI to harness its transformative potential. The allure of GenAI lies in its ability to generate novel content, automate decision-making, and unearth insights from vast swathes of data, thus offering a competitive edge in...
- June 27, 2024